Disney Rewards Visa – What’s the Deal?

Written by admin - 3 Comments

Ever since I bought my wife a framed share of Disney stock for Christmas a couple of years ago, we’ve been Disney shareholders. Just the other day the annual report showed up and, along with the financial information, they included the requisite marketing materials. Amongst these was a pitch for the Disney Rewards Visa card from Chase. Intrigued, I skimmed it over. Unfortunately, aside from promising to send us a special Disney wristwatch when we apply (as a shareholder bonus) there was a stunning lack of information.

The primary pitch was that, by using the card, you’ll “Earn Disney rewards on everyday purchases.” Sounds interesting. But what about these rewards? Unfortunately, they go on to say that “once enrolled, your rewards disclosure will be sent to you containing all program guidelines, restrictions, and benefits.” Weird. You have to apply for the card before they’ll provide you with details on their rewards program.

After a bit of digging online, this is what I was able to come up with:

» One Disney Reward Dollar for every $100 spent
» Rewards can be spent on Disney DVDs and toys, Disney hotel accommodations, etc.
» 10% discount on select Disney merchandise purchases of $50 or more (subject to limitations)
» Admission to special character meet and greet events at Disney theme parks

So… Nothing all that compelling.

If you’re in the market for a reward credit card, I would argue that you would be much better off going with one of the “best” cash back reward credit cards, which includes the Blue Cash Everyday Card from American Express. This card offers far more generous rewards, and the rewards are truly cash, not pseudo-cash that can only be spent on Disney products and services.

Admittedly, there are a few other perks that might make you think twice about this offer — such as a $50 on-board credit when you book a Disney cruise with your card.

(While we’re on the topic, here’s a review of our recent Disney cruise.)

While they also offer a promotional 0% introductory APR for the first six billing cycles following the purchase date for each qualifying Disney vacation package purchase. Given that there are a great many other 0% credit card offers out there that last for substantially longer than six months, there’s really nothing special here.

Perhaps the most attractive aspect of this offer is the 10% discount on Disney products and dining. When combined with our strategy from creating your own discount on Disney tickets, this card could save the frequent Disney vacationer a decent chunk of money. For the average person, however, I’d suggest that you look elsewhere.

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Published on March 19th, 2008 - 3 Comments
Filed under: Credit Card Offers, Reward Cards

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Comments (scroll down to add your own):

  1. Depends on what link you use to apply. See here

    Not only is it 0% on purchases and balance transfers, but the maximum balance transfer fee is $50. And you get a $15 gift card. Aside from the few cards left that offer no-fee balance transfers, this is one of the best deals around.

    Comment by Peter — Mar 19th 2008 @ 8:36 am
  2. Oh, forgot to mention, but it’s 0% on purchases and balance transfers for a full 12 months

    Comment by Peter — Mar 19th 2008 @ 8:38 am
  3. Yeah, but the 0% period only lasts for six months (see below). You can do much better than this by either nabbing a no-fee 0% transfer from the handful of cards that still offer on, or by opting for a card with a capped fee, but which also offers a 12 month 0% period.

    See the list of 0% balance transfer offers linked in the right sidebar.

    Edit: Good catch, Peter. I didn’t notice the 12 month stipulation from that particular link.

    Comment by admin — Mar 19th 2008 @ 8:40 am

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