Disney Rewards Visa – What’s the Deal?

Ever since I bought my wife a framed share of Disney stock for Christmas a couple of years ago, we’ve been Disney shareholders. Just the other day the annual report showed up and, along with the financial information, they included the requisite marketing materials. Amongst these was a pitch for the Disney Rewards Visa card from Chase. Intrigued, I skimmed it over. Unfortunately, aside from promising to send us a special Disney wristwatch when we apply (as a shareholder bonus) there was a stunning lack of information.

The primary pitch was that, by using the card, you’ll “Earn Disney rewards on everyday purchases.” Sounds interesting. But what about these rewards? Unfortunately, they go on to say that “once enrolled, your rewards disclosure will be sent to you containing all program guidelines, restrictions, and benefits.” Weird. You have to apply for the card before they’ll provide you with details on their rewards program.

After a bit of digging online, this is what I was able to come up with:

» One Disney Reward Dollar for every $100 spent
» Rewards can be spent on Disney DVDs and toys, Disney hotel accomodations, etc.
» 10% discount on select Disney restaurants and merchandise (subject to limitations)
» Admission to special character meet and greet events at Disney theme parks
» Free stroller rentals at the Disneyland resort
» No annual fee

So… Nothing all that compelling.

If you’re in the market for a reward credit card, I would argue that you would be much better off going with one of the “best” cash back reward credit cards, which includes the Amex Blue Cash. This card offers far more generous rewards, and the rewards are truly cash, not pseudo-cash that can only be spent on Disney products and services.

Admittedly, there are a few other perks that might make you think twice about this offer — such as a $50 onboard credit when you book a Disney cruise with your card, but even here this would be more than offset by the additional 0.5% rewards that you’d receive by using an Amex Blue Cash card.

(While we’re on the topic, here’s a review of our recent Disney cruise.)

While they also offer 0% on purchases and balance transfers, the introductory rate is only good for six months. Given that there are a great many other 0% credit card offers out there that last for substantially longer than six months, there’s really nothing special here.

Perhaps the most attractive aspect of this offer is the 10% discount on Disney products and dining. When combined with our strategy from creating your own discount on Disney tickets, this card could save the frequent Disney vacationer a decent chunk of money. For the average person, however, I’d suggest that you look elsewhere.